Writes the ad
From what you said and your photo, it writes the ad in three versions, so you can pick the one that sounds most like you.
In development
RL Ads by RL Agency
AI ad management, without losing control.
Tell it what you want to promote and send a photo. RL Ads writes the ad, picks the area, the age range and the budget, and shows you the total before a single cent is spent. Nothing goes live on Facebook, Instagram or Google until you tap Approve.
Join the waitlist.
When RL Ads launches, we'll email you and you'll be among the first to try it.
- Nothing goes live without your approval
- Facebook, Instagram and Google
- A real person from RL watching over it
Illustrative example: a business owner types on their phone that they want to promote a two-week free trial and attaches a photo. RL Ads builds the ad in three versions, suggests the area, the age range and a budget of 8 euros a day for 14 days, 112 euros in total, and the owner taps Approve.
Writes the ad in three versions
Picks the area, age range and budget
Shows the total before you spend
Only publishes when you approve
Three steps
How it works
Say what you want
Type it or record a voice note on your phone, the way you'd explain it to someone on your team. Add a photo of what you want to show.
Approve it
See the ad in three versions, the area, the age range and exactly how much you'll spend. Nothing goes out until you tap Approve.
Get enquiries
Everyone who responds to the ad lands in the portal, neatly organised, with a button to call them back.
Illustrative example
Features
What RL Ads does for you
The work a paid ads manager does every week, with AI handling the repetitive part and you making the calls.
Decides who sees it
It suggests the area, the age range and the budget, and shows you the total before you spend a cent.
Checks before it publishes
It makes sure your account is ready: card, Page and terms accepted. The ad only goes out after you approve it.
Organises your enquiries
Leads that come in from your ads are organised in the portal, with a button to call them.
Numbers nobody makes up
Results come straight from Facebook, Instagram and Google and are worked out with fixed rules. The AI never invents a figure.
Keeps an eye on it daily
It monitors your ads every day and suggests changes: pause what isn't working, put more behind what is. It only makes them once you agree.
Illustrative example
The difference
Why it's more than another tool
Plenty of software can publish ads. RL Ads has two things software on its own doesn't.
A real person from RL watching over it
Someone from our team always supervises the accounts. It's like having a paid ads manager looking after your campaigns, with AI doing the repetitive work and a person making sure it makes sense for your business.
The team that shoots the photos and video
These days, the image or video in an ad matters more to its results than anything else. RL Agency shoots photography and video and runs social media accounts every week. When a phone photo isn't enough, we know what to do, and we do it ourselves.
By sector
Built for your kind of business
What works for a restaurant won't work for an electrician. Here's what changes in each case.
Restaurants
Bookings and messages, with the food front and centre and a tight radius. What works, the times of year that matter and the mistakes people keep making.
Ads for restaurantsLocal services
Renovation, electrical and solar, plumbing, car washing. How to get the phone ringing with people who already need you.
Ads for local services
Worth reading before you advertise
The two questions we get asked most about ads, answered straight.
- AI ad management
How much do Facebook and Instagram ads cost in Portugal?
There's no fixed price: you set the budget, per day or in total. The minimum that makes sense, what you control and how to start small.
7 min readRead guide - AI ad management
Why aren't my ads bringing in leads?
Wrong objective, weak creative, the wrong area, a form that puts people off, changes made too early or an unclear offer. What to do about each.
8 min readRead guide
Status
Where we are
There's no launch date yet, and we're not going to make one up. Here's what's done and what comes next.
- NowIn progress
Built and tested on real campaigns
RL Ads is built and being tested on real Meta Ads and Google Ads campaigns, in RL Agency's own ad account in Porto. This is where we fix whatever needs fixing.
- Next
Pilot clients
A small group of businesses starts using it, with the RL team close at hand.
- After that
Open to everyone
It opens to any business. People on the waitlist hear first.
Frequently asked questions
Do I need to know anything about ads?
No. You say what you want to promote, the way you'd tell someone on your team, and RL Ads handles the copy, the area, the age range and the budget. You see everything first and decide whether to approve it.
How much will I spend?
That's up to you. Facebook, Instagram or Google charge the ad spend to the card on your own ad account, and RL Ads shows you the total before anything is published. You can start with a few euros a day. Pricing for RL Ads itself hasn't been set yet. People on the waitlist will hear first.
Does the AI publish on its own?
No. Nothing is published until you tap Approve, and the same goes for changes later on: when RL Ads thinks an ad should be paused or given more budget, it suggests it and waits for your answer.
Will it work for my business?
It's being built for businesses that want enquiries, bookings or calls: restaurants, local services, clinics, gyms and shops. When you sign up, choose your sector: it helps us understand who we're building for.
Which platforms does it work with?
Facebook, Instagram and Google. It works as a Meta Ads and Google Ads manager for small businesses, without you having to open each platform's ad manager.
Is my data safe?
Ads are published on your business's own ad account and the figures come straight from the platforms. RL Agency handles data under the GDPR and doesn't sell it. For the waitlist, we only keep what you type into the form, as explained in our privacy policy.
Who's behind RL Ads?
RL Agency, a digital marketing agency in Porto, Portugal, that does social media management, photography and video, websites and AI automation. A person from the team always supervises the accounts.
When does RL Ads open?
There's no date yet. It's being tested on real campaigns in our own account; next it moves to a small group of pilot clients, and only then opens to everyone. Leave your email and we'll let you know when it launches.
In development
Be among the first to try it.
Leave your email. We'll send you a message when RL Ads launches, and we won't use your details for anything else.