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Digital marketing guides for businesses
Social media, LinkedIn, Google, websites, photography and automation, explained from the work we do every day. No jargon. No miracle formulas.
Digital marketing guides
Practical answers to improve your company's online presence, generate more enquiries and make better use of the channels you already have.
- LinkedIn for companies
LinkedIn for companies: how to make your page bring in leads
Company page, founders' profiles, what to post and how often. A practical guide for companies that sell to other businesses.
5 min readRead guide - Social media management
Instagram for local businesses: what to post every week
A simple posting plan for restaurants, shops, car dealers and other local businesses: formats, frequency, stories and how to turn followers into customers.
5 min readRead guide - Website development
Google Business Profile: how to show up on the map when people search nearby
A practical guide to creating and optimising your business listing on Google: categories, photos, reviews and visibility in local searches.
5 min readRead guide - Website development
What a business website needs to generate leads
A checklist to see whether your website is working for you: a clear message, service pages, contact details, mobile and Google.
5 min readRead guide - Photography and video
Product photography: phone or professional shoot?
When to use phone photos and when a professional shoot pays off. Practical tips to improve your product photos today.
4 min readRead guide - AI automation
WhatsApp Business: how to automate replies without coding
How to use automated messages, quick replies and the catalogue in WhatsApp Business, and when an automated assistant pays off.
5 min readRead guide - Social media management
How to choose a digital marketing agency in Porto: the questions to ask
What to ask before hiring a digital marketing agency: who does the work, how results are measured and whose name the accounts are in.
5 min readRead guide - Photography and video
Reels for businesses: how to make short videos that bring in customers
How to plan, shoot and edit reels for businesses: the first seconds, ideas, captions, filming and how often to post.
5 min readRead guide - AI automation
WhatsApp chatbot for businesses: what it does and when it pays off
What a WhatsApp chatbot does, which tasks it can automate, what you need to set it up and when it pays off.
5 min readRead guide - LinkedIn for companies
How to optimise a founder's or director's LinkedIn profile
How to optimise a founder's or director's LinkedIn: photo, headline, About section, Featured and activity to build trust and generate leads.
4 min readRead guide
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