Photography and video
Product photography: phone or professional shoot?
By Eduardo Romeira4 min read
Today's phones take very good photos and, for many posts, they're more than enough. But there are situations where a professional shoot can make a difference, especially when the photos will be used for a long time or when product presentation matters. Knowing when to use each option avoids spending money where it isn't needed, and also avoids makeshift photos when the project calls for more consistency.
When your phone is enough
- Stories and everyday posts.
- Behind the scenes, work in progress and the team at work.
- Quick news.
- Short videos where the message matters more than the production.
When a professional shoot pays off
- Photos for your website and catalogue.
- Products where detail matters, such as cars, jewellery, food or finishes.
- Team portraits for your website and LinkedIn.
- Lots of photos with the same visual treatment.
A well-planned session can produce photos and video for several channels on the same day.
Five tips to take better photos today
- Clean the lens before you start. It sounds obvious, but it can improve the image a lot.
- Use natural light. Shoot near a window and avoid the flash when it isn't needed.
- Keep the background simple. Everything in the photo affects how the product is perceived.
- Stay consistent. Use similar angles and light when photographing a series of products.
- Avoid digital zoom. Whenever possible, move physically closer to the product.
What to ask before hiring
If you decide to book a shoot, ask:
- Who does the editing.
- How many photos or videos you get.
- What formats they're delivered in.
- How long delivery takes.
- Where you can use the content, including advertising.
And ask to see real work done for businesses similar to yours.